Zhejiang: Illegal advertisements such as the medical medical instrument etc. drop by nearly 27% compared with the same period of last year

Zhejiang: Illegal advertisements such as the medical medical instrument,etc. drop by nearly 27% compared with the same period of last year
Zhejiang: Illegal advertisements such as the medical medical instrument,etc. drop by nearly 27% compared with the same period of last year
Www.xinhuanet.com Hangzhou 7 Cable of the 16th of moon (reporter Qu LingYan) The reporter learns from the industrial and commercial bureau of Zhejiang Province, in the first half of this year, medicines, medical treatment, advertising quantity of illegality of health food, medical equipment, cosmetics obviously reduce, drop by 2 compared with the same period of last year 6 . 89 % . In recent years, the industrial and commercial bureau of Zhejiang Province accounts for the illegality advertising total amount 70% to the illegal advertisement of products outside the province, more than of 90 among them is medicines, health product, medical equipment, cosmetics advertisement, nearly 100's illegal situation of the propagating function, raise the renovation storm of a taking away the firewood from under the cauldron type. According to " advertising management rule of Zhejiang Province ", the enforcer takes the selling den that drives straight on to false medicines advertisement, closes down and arrests medicines involved in the case, carries on the form of announcing etc. to the illegal advertisement, have formed strong law enforcement and frightened strength to the lawless person. Through managing, 5 kinds of illegal advertisements are accounted for the proportion of advertising total amount of illegality to drop to 4 9 by the same period last year's 76. 11, the advertising quantity of the illegality of medical treatment, medicines, medical equipment is obviously reduced. The intersection of Zhejiang Province and the intersection of industrial and commercial bureau and relevant director say, administration for industry and commerce is continuing and strengthening right " five kinds of advertisements " in the second half year Supervision while, will strengthen to new developing media and various " focuses " such as the network Supervision of the advertisement. From the beginning of this year, centre on " the Olympic Games " , topics such as the finance,etc., some new " focuses " have emerged The advertisement, this has already become one of the focal points that administration for industry and commerce has paid close attention to this year.


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