Monitor finding in Zhejiang: The TV home shopping advertisement breaks the law more

Monitor finding in Zhejiang: The TV home shopping advertisement breaks the law more
Monitor finding in Zhejiang: The TV home shopping advertisement breaks the law more
Staff reporter Song Li defeats the industrial and commercial bureau of Zhejiang Province to find the monitoring of the advertisement of TV of the third quater of this year, the whole province appear illegal advertisement amount to 48768, breaking the law rate of advertisement is 1.53%. Though the illegal advertisement presents the downward trend month by month, in medicines, medical care, medical equipment, health food, cosmetics trade, the advertising proportion of illegality is still higher, reaches 45.43% in the illegal advertisement in the whole province. Person who break the law a high one the intersection of medical care and advertisement most in the five advertisement these, account for the intersection of advertisement and illegal 18.05% of total amount. The most outstanding problem is, illegal advertising makes a diagnosis subject goes beyond the range that national health authorities stipulate, some medias take advantage of the popular science, health care column in the form of special topic, report,etc., and make a diagnosis to the technology of making a diagnosis which the country prohibits by official order the means is propagated, mislead the patient to have dust thrown into the eyes. Analyze and discover through monitoring, in television advertising, the long edition television advertising question specializing in selling the advertisement directly to households is stressed. The illegal advertisement of the long edition accounted for 99.17% of total time of illegal advertisement of TV in the third quater, breaking the law rate is 37.11%. The type broadcast from the TV home shopping advertisement is seen, the illegal advertisement mainly concentrates on classifications such as the cosmetics, medicines, medical equipment, sterilizing the products, health product and collection,etc.. The subject problem is that an advertising content makes an overstatement, goods quality exaggerate, even pass a fake product off as a genuine one, product quality and after-sale service are unable to guarantee, the goods have no door,etc. on consumers buy the products and go backwards. As to the above-mentioned problems, should save the responsible institution and already order the advertisement to release the side to rectify and improve within a definite time period, and remind consumers to make sure not to readily believe advertising and buy the TV home shopping products prudently.


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