The tobacco industry makes use of supporting prominent legal loophole of marketing

The tobacco industry makes use of supporting prominent legal loophole of marketing
The tobacco industry makes use of supporting prominent legal loophole of marketing
It is reported ' The intersection of reporter and Zheng dexterous) August 12, visit the intersection of health and whom research and development centre hold announce " the getting blue off for love prevailing custom " newly Marketing at the essential discussion, come from the intersection of hygiene and circle, law circles, education circle, press numerous Chinese and foreign experts and scholars of field, to the one that start in Beijing recently " A love of 2010 Zhongnanhai is transmitted and taken action - -Blue prevailing custom arises to run for the love " Large-scale activity introduction " Blue prevailing custom " The new brand typical case of the cigarette, launch dissecting thoroughly. The expert claims, this kind is challenged " the tobacco controls the frame convention " (hereafter referred to as " convention ") that our government has already promised to be fulfilled openly Method,reflect whether it is legislative after honouring an agreement our country loophole of respect. Appeal for preventing this activity immediately strongly, honour an agreement and legislate rapidly at the same time. It is reported, by the Hope Project (Beijing) Offer to the centre, BJ Tobacco Factory " The fund of love of Zhongnanhai " The activity hosted together, adopt " parkour " that teenagers like The form, promote " blue prevailing custom " in a plurality of cities such as Beijing This BJ Tobacco Factory " Zhongnanhai " New brand of the cigarette. The expert points out, forbid all tobacco advertisement, promote and support, has already been defined the regulation by " convention ". This activity confronts with it openly, utilize the name of public service, marketing of walking is real, and regard teenagers as the target crowd. If does not prevent, will bring endless trouble. The expert points out, this incident reflects tobacco enterprise's interests and conflict and contradiction of the public health policy thoroughly. It exposes and goes abroad thinking and countermeasure that inner tobacco enterprises countercharge the cigarette, is pointing out predicaments and routes that our country accuses of the cigarette undertaking. " play the edge ball " Tobacco enterprises oppose the main means of " convention " at present. Utilize " convention " and domestic law to connect doing one's best and people cognitive blind area to the tobacco, tobacco enterprises are still using the means of supporting etc. to expand the tobacco consuming groups constantly. The double lagging of law and idea, is influencing essentials in marketing correct judgements to enterprise's sponsorship of tobacco of people. Must take action actively, advance realization on the domestic law of " convention ".


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