The intersection of swallow and evening paper Zhao: How many concept health products walk crosswise in the towns and villages all over the country

The intersection of swallow and evening paper Zhao: How many concept health products walk crosswise in the towns and villages all over the country
The intersection of swallow and evening paper Zhao: How many concept health products walk crosswise in the towns and villages all over the country
The ones that claim to import completely " The fish oil of deep sea " ,Do not in fact come from the deep sea, can buy one bottle in 6 yuan of wholesale market. The expert proposes, consumers do not want the magical efficiency of the deep sea fish oil health product of superstition, it is not so good as eating the fish eating the nutritive value of fish oil. (" Beijing Times " of April 10) Boast miraculously, but will not be found after opening waistcoats. However, simple hoax, still propagate its belief on a large scale on the market, can see their jingles all over the pharmacy, network, newspapers and periodicals like this, lure large quantities of consumers ignorant of the fact. The chemical composition, efficiency of the fish oil of deep sea have not much substantial difference with other fish oil. The famous head of a piece of deep sea hang, it is just for implying consumers, this is the scarce products free from contamination, its purpose, in order to sell well. Magnificent to pack, fabricate the concept, authority and recommend, exaggerate efficiency,etc., the gag of the marketing is that the health product trade has already used the excessive acrobatics, but time-tested. Certainly consumers have some responsibility too, to such obvious flicker fundamental laws and principles, should be immune early, why fool? However, bear main responsibility, the supervision department. False exploitation these publish all the time, but rarely seen to investigate and prosecute; Been selling the fish oil of deep sea on the pharmacy, network, and place on the place of the showy position, it is not a difficult matter want to ban. And propagate, exaggerate the health product of the efficiency similarly and falsely, not only the fish oil of deep sea, have such as the intersection of fur seal and oil, the intersection of garlic and oil, sour, etc core. These products with same question, are exposed many times by the media, has not still disappeared completely. The fish oil of deep sea is suspected of being involved in the false incident that propagates, just reveal the scar of the health product trade again, this kind of situation of revealing the scar, nearly there are many every year, has but not facilitated the whole trade to move towards reason to develop. Though Chinese health product trade has already had a history of more than 20 years, is at uncultivated type developing stage, the professional is very different, the negative incident happens repeatedly. This trade lacks enough self-containment, under supervising the loose environment instantly, the desire exceeds the market to foster patiently to make money, fond of propagandizing the concept, the products rise and fall like wind wheel, but not left a lot of long-efficiency brands. If this trade can't construct the game rules of appearing under a set of legal competitions, rely on, sport with scalp, trick to play edge ball illegally just, how far can be moved?


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