Foreign milk power it rises in price to be whether cost rise or hold seek profit loud frequently?

Foreign milk power it rises in price to be whether cost rise or hold, seek profit loud frequently?
Foreign milk power it rises in price to be whether cost rise or hold, seek profit loud frequently?
Question of the special despatch of December 17 of www.xinhuanet.com Jinan: Foreign milk power it rises in price to be whether cost rise or hold, seek profit loud frequently? Reporter Qian Rong, Wu Shu mere favor company said a few days ago, its advanced product was " opened and composed " The series will raise the price by about 10%, experts think, this way of doing things may initiate other brands to rise with the wind in price. Though the favor company says, it is because of filling a prescription to upgrade the cost to rise rising in price, the insider says, too forced reason this, utilize the intersection of Chinese and consumer it seeks large profits to be foreign the intersection of milk power and the intersection of reason and that rise to psychology that domestic milk power distrust in price again and again. 10% " hear that will rise in price, have to buy more to fill a prescription and upgrade the favor and take the lead in raising the price. " On the 16th, the milk power special counter in a supermarket of Jinan, citizens Ms. Lies bought 10 barrels of favor milk power. "My home child drink the milk power of brand, shopping guide said, rise in price just this month just now, a barrel should be about 30 yuans more, while not risen and bought several pots more. " In supermarket of Ginza located in road to jade letter of Jinan, a sales force whose surname is Zhang tells reporters too, they have already received the favor notice, have " opened and composed " The series will raise the price. "Concrete to rise, confirm, rise 900 the intersection of milk power and price in price to exceed 400 yuan the latter half yet some day. " This salesman says, the popularity of milk power is relatively high in the favor, no matter advanced " open and compose " The series are still other products, are always sold very well. The reporter telegraphs the favor company subsequently, its personnel of customer service admit too, begin since December, its advanced products of favor " Open and compose " Will raise the price in all parts successively, the amount of the increase, about 10%, some supermarkets in Beijing have already raised the price at present. This customer service personnel say, the main reason to rise in price this time fills a prescription and is optimized and in order to cooperate with the requirement of the new national standard, adjust some nutrient content, the production cost arising from this rises. "Demand to rigorously enforce more and more, the cost must rise, the company controls the cost as much as possible in order to lighten consumer's burden too. " It is reported, the foreign milk power rises in price again and again in recent years, and the amount of the increase is surprising. General Administration of Customs' statistics reveal, our country will import 414,000 tons of milk power in 2010, will increase by 67.8%; The average price is 3352.8 dollars per ton, go up by 42.6%. And in the first half of this year, the foreign milk power has carried on a wheel and risen in price, the amount of the increase of the brand even exceeds 20% individually. Study and throw Zhou SiRan, researcher of food trade of the advisor, to think in milk power trade for a long time, review the history of rising in price of foreign milk power, the cycle of rising in price in recent years is obviously shortened, rise in price the frequency obviously increase too, these brands generally take and stagger the way to rise in price, concentrate on rising in price number of times breaking out in tide is few. The milk power of this favor raises the price, be said to be and predicted one kind of the endurance of market in advance too, once the market reacts and stabilizes, other brands will rise with the wind in price. Expert: Rise in price, hold one's ground but upgrade as to foreign the intersection of milk power and prescription of producer, the intersection of cost and the intersection of person who rise and reason of rising in price on the grounds that the cost rises, but relevant experts think that can not hold one's ground. "No doubt, this is a forced reason to look for that an enterprise rise in price for the products. Though the new national standard really demands to improve on some indexes to some extent, it is really a bit unimaginably queer to rise in price because of this. Individual thinks, this is only a magnificent reason to look for that foreign milk power is unprincipled for it to rise in price. " Zhou SiRan says. Beijing the east end doses of agricultural the intersection of Consulting Co., Ltd. and advanced milk industry analyst Chen LianFang say when being interviewed by reporter before this, it is manufacturer's commonly used excuses of foreign milk power that the cost is promoted and filled a prescription and changed, for example the milk power price of international raw materials will drop in 2009, but some foreign brands still raise the price on the grounds of filling a prescription and changing. Food and biological engineering institute's associate professor Zhao XiangZhong of light engineering institute of Shandong think: "Say that cooperates with the new national standard to fill a prescription and upgrade, only strengthen some nutrient components, increase and reduce the nutrient component in the milk power too, so the cost increases perhaps, also may know and reduce. After so many years of development, the foreign milk power manufacturer has already set up a whole set of modernized production procedure, even if is really cost-push, 10% of the price rising is too high. Moreover, the foreign milk power profit space is enormous, even if not raise prices and can well digest the pressure of cost. " And relevant data reveal, the price of the international milk source of main raw materials of the milk power has manifested the trend dropping since August recently, the price of each ton has been up to between 30,000 yuan and 40,000 yuan originally, but now has already been lower than 28,000 yuan, the view that company's cost rises is obviously too forced in the favor. In addition, the insider points out too, though the price rising time and again of foreign milk power in recent years, but the gross profit rate of the foreign milk power, about 60%, the profit obtained is surprising in fact. "In fact, average prices before entering the GATT of original packaging milk power are about 160 yuans, add tariff and freight charges, its price should be more than 200 yuan, but the average price of foreign milk power has already been up to more than 300 yuan on the terminal market at present, the space of profit is enormous. " Zhou SiRan says. It is to borrow the trust crisis of Chinese milk industry and gain experts to generally think to rise in price again and again, the reason why foreign milk power rises in price again and again, mainly find out about the psychology of Chinese consumer, and in order to seek the larger profit. The data that the international dairy products fair of China held recently is announced reveal, the foreign milk power brand occupies 60% to 65% of the share on market of Chinese infant and pre-school children's milk power at present, more than 90% in the portion of market of Chinese advanced milk power, has already grasped the leading right of pricing of the market of advanced milk power in our country. The reporter has interviewed several consumers in Jinan at random, more than 90% of the persons say what the child ate is to import the milk power. "Domestic milk power go wrong always, on one child, foreign milk power must be bought even while being and then your now, in order to rest assured. " Jinan citizen Liu Lin says, his words have represented a lot of parents' idea too. "The foreign milk power has exactly caught the psychology that Chinese consumers distrust to the domestic milk power, flicker consumers come with the excuse of escalating, transferring to and packing etc. of filling a prescription. " Zhao XiangZhong says, in fact, and the milk power of foreign brand may not be certain to ensure the quality of products, the example of importing the milk power in recent years and is sent back goods because protein content is not up to standard of is not rarely seen. Since last year, the foreign milk power of the Chinese entry was checked and gone wrong again and again even more, it is treated that consumers should be rational. And Chinese enterprises should promote product quality as soon as possible, strengthen brands to popularize. Zhou SiRan thinks, the spirit that the foreign milk power rises in price is due to the depression of the domestic milk power, domestic consumers, to the trust crisis of the domestic milk power, and right and pricing right of higher words,etc. on the market of infant and pre-school children of our country of foreign milk power. The phenomenon is unreasonable that this kind frequently rises in price, " fill a prescription and upgrade " declared by it "Wrap up Hold and change " Wait for the reason to be forced too, this is that foreign milk power gains the means to what the current situation of consumer market of milk power of infant and pre-school children of our country is adopted. As to this, Chinese enterprises must put the security of product quality in the first place, should avoid the illegitimate competition at the same time, make great efforts to attack the unlawful practice of the trade, standardizing the development environment of the trade constantly.


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