It is the most expensive that the inland price of foreign milk power is in the world The cost of 2.7 yuan per pot is sold more than one hundred

It is the most expensive that the inland price of foreign milk power is in the world The cost of 2.7 yuan per pot is sold more than one hundred
It is the most expensive that the inland price of foreign milk power is in the world The cost of 2.7 yuan per pot is sold more than one hundred
"Will you drink the domestic milk power for the baby? " "Surely not! " Have three months soon " Production " Ready-to-be mother Qu Ms. with reporter for questions,it is last answer not to provide. At present, the milk power of foreign brand has already been up to 65% in China's market share, the occupation rate of the advanced market is up to 90%. Yes Chinese parents " Love " Leave, milk power of foreign brand rises in price the frequency is improving constantly, from 200 yuan of average price among a few years, jump to step to the high point of 300 yuan, the specific ultra advanced products have already topped 400 yuan. 20 euro (convert to 165 yuan) in the other shore by the ocean, his average retail price so far . The price of China Mainland was in the world unexpectedly the highest. Meanwhile, some foreign brand or cover to quality problem that spread again and again up or deny, nuclear radiation ultra target cure milk power to be even unwilling to recall, buy product on behalf tomorrow. Local and overseas the intersection of price differential and several inland the intersection of visitor and Hong Kong and Macro purchase milk power recently furiously, favor company announce advanced products of its their " open and compose " The series raise the price, rise by about 8% of range in price, first a section of milk power retail price of up to 408 yuan / pot, become another foreign brand milk power marching toward the high point of 400 yuan. The reporter knows from the retail market in our country, the general price of the milk power of foreign brand is in 250 yuan - 350 yuan at present, equal to growing yuan, Abbott Laboratories, favor,etc. at the same time but also put out in succession " Go straight towards four " Over advanced milk power. Is the standing high above the masses price of milk power of the foreign brand reasonable? Analyst Chen LianFang of one dose of milk industries says frankly that end in the east: "It is the generally acknowledged fact in the industry that the milk power of foreign brand earns the sudden huge profits. No matter and its country of origin, or compare in surrounding countries, area, it is the most expensive that it is in the world that the foreign brand milk power selling at home can be rated as! " And reporter find foreign the intersection of brand and milk power generally have " price discrimination " too behind the rate of exchange through many of investigation ,Foreign the intersection of brand and local and overseas price differential can reach more than several times. A few days ago, reporters opened the Australian woolworths supermarket official site, found the milk power of many the same brands, the price of the supermarket of Shanghai is triple that of price of supermarket of Australia. Will manage one section of prices of milk power tomorrow, every pot is 1980 Japanese yen in Japan, it is 160.65 yuan to convert to RMB, section of prices in 1500 and 1700, convert to RMB range from more than 120 yuan to 140 yuan. The reporter saw in the long only ultra city of Shanghai, would manage one section tomorrow and milk power price of two sections will be 238 yuan and 226 yuan respectively a few days ago. Local and overseas infant and pre-school children fill a prescription price of milk power bad, make the intersection of Mainland and visitor carry milk power become " a scene " . Except large quantities of consumers rush towards Hong Kong, Macao and purchase crazily, until neglecting the milk power, that the trade company has to send out the limit and purchase orders, even Japan, Australia, New Zealand and other places, young parents can more than ten, 20 pot purchase the milk power too. It expresses, in order to guarantee to supply, they sell and buy in once seeing the supermarket mend the goods to buy to sellers on behalf in Zhuhai, otherwise can't stock the goods at all. The cost of material every pot is lack of 2.7 yuan But retail price is lack of such enormous price disparity between more than one hundred yuan, is it higher because of the running cost on the inland market of milk power of foreign brand? But the insider points out, no matter import original packagingly, or process the foreign milk power produced in the hinterland, because of globalized purchase, productive cost its and domestic milk power pretty much the same. Even travel across the oceans and come and need to add the expenses in respects such as the freight charges, tax rate,etc., the gross profit rate of the foreign milk power is in 80% to 100% too. The milk power of foreign brand sold on the market at present is divided into original packaging importing and great bag packaging two kinds. Chinese milk industry reputable the intersection of expert and the intersection of man and cotton Wang give reporter analyze until where produce, foreign milk power packed, its cost is basically unanimous. "The raw materials of the milk power are basic powder, clear powder of milk and lactose that infant and pre-school children fill a prescription, then add the microelement, nowadays these raw materials all come from the whole world and purchase, have its own international quotations, the price is bad that it is impossible to appear greatly. That is to say, the ones that sold in hinterland imported the foreign milk power original packagingly, the cost offered more has freight charges and imports and exports tariff only. The foreign milk power in the hinterland is even more and the domestic milk power is basically on the starting line of the same cost in processing. " Since entering the WTO for 10 years, our country has filled a prescription to infant and pre-school children the customs tariff of the milk power is reduced gradually, the general tax rate is in 17% to 22% at present, belong to lower level in world, the imports and exports tariff of large-size raw materials milk power is lower. Reporter learn from one international the intersection of freight transportation and Company, transport price of milk power by sea, can add too many cost to foreign brand milk power in the form of container from Australia, New Zealand and other places. Transported to the hinterland of our country from the Australian port as the example with the milk power of a large-scale container, calculate for 65, 45 centimetres of and 35 centimetres respectively long, widely, high according to a case of milk power, its volume is 0.1 cubic meters, a big container proposes transporting goods of 55 to 60 cubic meters, it is 600 cases, 3600 pots of milk power, devide each pot of milk power, the freight charges of the international ocean shipping are only 2.1 yuan. That is to say, the original packaging milk power is before entering the GATT average prices are about 160 yuans, added tariff and freight charges, the price should be in 200 yuan, but the average price of milk power of foreign brand has already been up to between 250 yuan and 350 yuan on the terminal market at present, even present the ultra high price milk power at more than 400 yuan, the space of profit is enormous. "There are only two business priniciples after the milk power of foreign brand lands the Chinese market, one is high price, a high profit. " The intersection of man and cotton Wang point out inland foreign price of milk power bad the reason why so obvious precisely, confirm market orientation at the high price at the beginning in high side of China's market orientation because of it, and is seeking the high profit constantly. In addition, it is up to 80% to 100% gross profit rate to compare the milk power of foreign brand, the gross profit of the milk power of domestic brand is only about 40%, its net income is more difficult to mention in the same breath. But on the production cost, the milk power obvious low Yu Yang's brand milk power of domestic brand. The price importing raw materials milk power at present is 29,000 yuan / ton, domestic raw materials milk power are 26,000 yuan / ton. Share on a pot and 900 grams of milk power, use and import the cost of 26.1 yuan per pot of milk power of raw materials, domestic raw materials are 23.4 yuan, only differ by 2.7 yuan. But on the retail market, the disparity of its terminal price can be from dozens of yuan to more than one hundred yuan. Four concentrate on, rise in price, change, fill a prescription, change place of production reason according to the intersection of man and cotton observation Wang three year, since 2008, the price rising range nearly 50% of the whole milk power of foreign brand. "Before 2008, the price of each pot of milk power of foreign brand will concentrate on between 150 yuan and 200 yuan on the market, after going through several wheels and raising the price, raise the price by 50 yuan at least now, the a lot of one can reach 100 yuan. " The intersection of man and cotton Wang tell reporter whether the intersection of renewal and packaging, put out new product, fill a prescription, escalate, All commonly used means of rising of foreign brands in price of milk power. "No matter change packaging, or upgrade the prescription and even putting out the new products, it will not be very big that the cost of its raw materials is changed. " He says, the basic nutrition of the milk power is protein, calcium,etc. if infant and pre-school children fill a prescription, basically all milk power is produced by unifying the foundation, and then add different content and micro- nutrition element of the composition, very much the same generally. "Even put out the so-called new products, the actual content may be the same. " While changing and packing newly, the producer will probably change original 1000 grams tinnedly into 900 grams of net content, diminished and raise price in a disguised form big. (Evening News) Why reviewed domestic for milk power difficult believe in after deciding to rise rising consumer,outside milk powers foreign on earth spirit where? Tracing it to its cause, consumers have trust crises to the security, quality of the domestic milk products; The domestic milk industry's standard is reduced, the big enterprise internals fight, malignant competition; The milk power of foreign brand has been managed for many years, has already had right and pricing right of higher words on the market of infant and pre-school children of our country. The data that the international dairy products fair of China held recently is announced reveal, the foreign milk power brand occupies 60% to 65% of the share on market of Chinese infant and pre-school children's milk power at present, more than 90% in the portion of market of Chinese advanced milk power, has grasped the leading right of pricing of the market of advanced milk power in our country. The development to the future of Chinese milk industry, the expert thinks, " perfect the exercises to benefit the internal organs " Four words are to really pass. "Quite a lot of enterprises transfer from pharmacy trade foreign milk power, they have a whole set of systems in the quality control of the products, research and development strength is relatively strong. " In the upper and lower time of quality safety of products that Chen LianFang says, how are Chinese enterprises, establish the brand image sum good reputation degree again, it is it that it's time to spend the thing that the big strength is done. But here that some enterprises are still entangled with now " Resentment " Above, the malignant competition incident appears time and again, so undoubtedly destroy the Great Wall oneself. "Meanwhile, the domestic employer's organization should contribute too, help enterprises to exploit market, build the source. Can play off for the victory with the foreign capitals brand on the terminal market unless reaching the international most advanced level. "


|