The public transit of Luoyang is fully loaded with the unsightly medical advertisement Supervise and do one's best many citizen's complaints
It is gentle /if you can't pursue by the east on staff reporter Yang, have one's body covered with to be buses of advertisement medical. The hot card of the forum: The sex advertisement on Luoyang bus proposes the legislative norm excessively The bus has already become advertising carriers gradually " The new favourite " ,Especially medical advertisement. The current situation that the unsightly medical advertisement overflows, citizens have a lot of complaints. What a medical advertisement of public space of norm, need efforts and exploration of the people from various circles. The bus " The disease " Much March 24 very, in a bus station close to Luoyang guesthouse, a Bus No. 16 at reporter. Always total in the bill-board forest forest in the car, the content differs. The right backside of the carriage, the first " cure haemorrhoids to * * ",Leave names and telephones of the enteric hospital of an anus of Luoyang above. Having reached the station of Lop park, the reporter gets off, change Bus No. 69. Enter the carriage, it is a medical advertisement to meet the eye on every side. On the right side of the carriage, it is one woman's advertisement of the hospital at first, then it is the advertisement of a male section hospital, their contents all have propaganda that a medical result promised, and leave the telephone of the hospital. At bus shake hands, medical advertisement too, content about build the intersection of foot and bone, the picture is that two are repaired than the big sole that is contrasted. A tall man passenger rubs the face on the handle because of carelessness, it is two big soles to see, the expression that detests emerges on the face. On the left side of the carriage, it is the advertisements of other two hospitals, propaganda about treating the gynecological disease of the content. After the car stands to the sun tree, the reporter changes to Bus No. 65, the inner both sides of carriage are still occupied by the advertisements of two hospitals, there are actually few people on the car, the bill-board of two hospitals is extremely striking. Go on the intersection of city and Bus No. 103 of park Wang, in the carriage except level advertisement, and the video advertisement. During two stops from here of time that the reporter take, broadcast two medical advertisements in the video advertisement, one of these appears " Let men resume the strong wind" Sound,ask son whether make something afternoon or not mother that to here is young one persons after sowing to at once, attention of shifting the child that like intending. When the above-mentioned bus is in the name of station of the newspaper, some are connected with the medical organization too, such as " * *The hospital reminds you " Pronunciation. On the other hand, exterior automobile body of Bus No. some is full of medical advertisement too. The place correlated to bus is nearly taken by the advertisement too. Generally, the station board only stamps each website passing, but on the station board of Luoyang, still mark and pass between each website " Special " The place, these are " special " The place is basically all medical organizations, and write out red word. It is reported, these specially mark the place to come out, have relations with advertisement. Book the pot crossing station on the road of Central Region, the medical organization that the station boards of No. 4 especially stamp with red word has the amount of place five. At this station too, there are 6 medical organizations especially stamped on the station board of bus No. 9, it is websites that this does not include 2 medical organizations. In addition, under annotating the figures of the circuit, there is a striking medical organization. The advertising market profit is enormous through reporter's incomplete statistics, the medical advertisement on Luoyang bus is not lower than 10 home at least, places such as distributing in the public transit carriage, public transit station board,etc.. And according to the introduction of advertising agency of public transit of daybreak of Luoyang of special agent's bus advertisement in Luoyang, the medical unit throwing in the advertisement on the bus at present reaches dozens of, a male section hospital packs about ten buses quickly. The medical advertisement on the bus makes a lot of citizens suffer unspeakably. Ms. Liang shortly after retiring has deep feeling for medical advertisement of public transit, March 25, she tells reporters, she go out to mostly take the bus in the city, but too many medical advertisements let her feel that does not suit very much on the bus, "in especially recent years, so long as take the bus, can nearly all see the advertisement correlated to medical treatment, can see get on the bus, can also see, close eyes, it was still medical advertisement that heard on ears wait for bus. " The ubiquitous medical advertisement makes Ms. Liang cannot help but feel more. So many medical advertisements of public transit, how should duke hand over to the collective in the department to think about? On March 25, the reporter contacts the duke of Luoyang to hand over to the collective in the department, a staff member of the manager's room says, the public transit advertisement is transferred to the duke at daybreak of Luoyang to hand over to advertising agency, this company finds out about the advertising situation of public transit in an all-round way. The staff members of the advertising agency of public transit introduce at daybreak in Luoyang, so long as the business license of medical organization is legal, the advertising content is examined and approved by the related departments of department of public health of the province, and then examined and approved by the local industrial and commercial bureau, they can release their medical advertisements. How long done so long as the medical organization would like to pay the bill, how long the advertisement can want to do. According to the introduction of this staff member, the advertising price in the bus is cheaper, the advertising expenses of each yuan are 200 yuan in one quarter; The advertising expense outside the carriage should be relatively high, the exterior advertising expenses of one quarter of left side are 5500 yuan, the exterior right side is 4500 yuan in one quarter, expenses of one quarter of exterior backside are 3000 yuan. "So long as the relevant procedure is complete, can make and release these advertisements. " How big on earth is the market of public transit advertisement in Luoyang? The reporter sees a report last year, shortly before Luoyang held a large-scale activity to open last year, the relevant department of Luoyang requires every outdoor advertising agency to release the tree peony flower fair public service advertisement which accounts for 20% of advertising quantity. Only this regulation, make a lot of advertising agencies lose high, an advertising agency among them calls nearly 3 million yuan of loss. It is reported Luoyang overth advertising agency with common to hand over to the collective department sign, have, stand the intersection of pavilion and agreement of dealing in, the bus shelter is made the investment to set up by the advertising agency, can release commercial advertisement with it, hand over to the collective in the department and pay the administration expense to the duke at the same time. Every advertising agency invests nearly 20 million yuan to set up the bus shelter. These, are still only limited to the advertising market of the pavilion of bus station, therefore can imagine how big the space of market of the whole public transit advertisement is. In this space, the medical advertisement occupies significant share. In the afternoon of March 25, the reporter consults an advertising agency in the name of a male section hospital. Staff members relatively recommend very warmly the public transit of Luoyang is at present " The fire " Carriers advertising,there are complete on so long as procedure, can make and announce advertisement advertising agency within 15 days. But at daybreak the advertising agency claims, from the end of March this year to May 10 in Luoyang, the newly-increased medical advertisement at the bus no longer, after May 10, can make and release medical advertisement normally. A situation which staff members introduced of wide department of Shang of municipal Administration for Industry and Commerce of Luoyang and situation that the advertising agency introduced are roughly the same, "so long as the department of public health of the province examines and approves, can basically make and release. " He says, industrial and commercial administration The administration bureau is only " Affix a chapter " . The medical advertisement is difficult to supervise it is reported, is the supervision released in medical advertisement on the bus? Cigarette Suan Qu Huan? In the afternoon of March 26, the reporter interviews the relevant department of department of public health in the province. According to the introduction of staff member responsible for examining and approving in medical advertisementing, the medical advertisement on the bus is an outdoor advertisement, like the medical advertisement that other carriers are released, and indifference is treated. Generally, when the medical organization applies to release the medical advertisement, need to offer the following materials: <
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