Shenzhen: " electronic police " The medical advertisement of illegality has not been stealthy to stand guard in 24 hours

Shenzhen: " electronic police " The medical advertisement of illegality has not been stealthy to stand guard in 24 hours
Shenzhen: " electronic police " The medical advertisement of illegality has not been stealthy to stand guard in 24 hours
Last year, the hygiene superintendent office of our city launched numerous medical market special renovation actions. "Why fine us, it is impossible for us to broadcast the medical advertisement of violation. " A few days ago, a person in charge of channel of one media found Shenzhen sanitary control office in a great rage, call one's own quilt directly " Capture " It is not worthwhile to have. The hygiene supervisor asks this person in charge to sit down, turn on the computer database, the advertisement has been returned one by one to violate legal provisions. How long broadcast in some time slots, the one in violation of rules and regulations is some contents, sow, absolutely clear. These advertisements in violation of rules and regulations all concentrated on the night, did not think the enforcer would supervised at this moment by sheer good luck person, have never expected that is all placed on record. Looking at the medical advertisement of violation, this person in charge blushes, will never call for redressing a grievance. It is put in place that what the hygiene supervisor supervised to the medical advertisement of violation is perfect, this will attribute to " electronic police " on duty last July . In recent years, the question that false medical treatment is misled by the advertisement the patient has been a focus of the society all the time, citizen's letters and visits from the masses regarding the medical organization release false medical advertisement complain the case proportion is increased progressively year by year. The statistical data of hygiene of market and population Family Planning Commission reveal, medical advertisement complain, rise to 15 for 2008 whole proportion that medical treatment complain from 13 for 2007 in recent years, and then rise to 18 of 2009. But it is not an easy thing, the difficult predicament that the hygiene supervisor often falls into and collects evidence to attack the false medical advertisement. The municipal sanitary control office popular science section chief of information center Deng YiMing tells reporters, put the masses through and complained the false medical advertisement of the TV in the past, need health supervisor to shoulder the camera or hold the recorder in front of the television " Trust to chance and strokes of luck " ,Record the advertising passage. This kind of mode of collecting evidence manually, not only the time of the cost is long, but also because this kind of advertisement broadcast at the night more, often need staff members to do working extra shifts or extra hours, human resources taken up are very many too, efficiency is not high. Is there better method to solve the difficult problem of this supervision? Since the second half of 2008, municipal the intersection of sanitary control and by cooperating with specialized information technology company office, go through half time for less than one year, develop, monitor illegal medical electronic apparatus of advertisement 24 hour while being all right by one at last, and put into operation formally last July. Employ the Hi-Tech means, the electron monitors the illegal medical advertisement, this is initiated in national hygiene monitor system. This set of electronic monitoring systems adopt advanced computer video, audio frequency and characters recognition technology, combine database, network, depend on audio frequency compress the intersection of person who store and technology, through setting up " advertising template storehouse " ,Broadcast the content, go on to TV and broadcast automatically than right and searching, and carry on automatic statistical analysis and deal with. No matter the level media or media of broadcast and television, whether the time to publish is noon or night, so long as the medical advertisement of illegality appears, will be discerned immediately, and is " placed on record " by the electronic system ,As the important basis of administrative penalty. At present, " electronic police " Monitoring cover the whole city 5 level media, 32 piece television channel and 16 radio channel. After using the advertising monitoring system of medical treatment, the municipal sanitary control office only needs 2 staff members' finish all working every day, promote medical the intersection of supervision and efficiency of advertisement greatly, save enforce the law cost. The municipal sanitary control office still carries on statistical analysis to the monitoring data regularly, form and monitor the report to report to supervision department, relevant media and medical organization such as the propaganda department of municipal Party committee, market supervision bureau, according to the intersection of monitoring and situation that know, strengthen to release medical the intersection of medical organization and the intersection of follow-up and efforts that punish of advertisement illegally seriously, having formed the strong deterrent force, the illegal medical advertisement has released the rampant situation and has already been contained tentatively. Municipal the intersection of sanitary control and Liu, chief of office, tell reporter whether check illegality medical advertisement whether our city attack important component that practise medicine illegally severely. While strengthening continuously, the health inspection authorities at all levels will explore that will set up and " do well propagating to guide in advance, strengthen and investigate and prosecute the norm in the thing, do well and follow educating afterwards " Machine-processed in supervision. Devote more efforts to checking, standardize the intersection of medical treatment and advertising entry strictly on one hand, and extensive to explain and publicise the intersection of medical treatment and advertising laws and regulations of management to medical organization, popularize general knowledge of seeking medical advice to citizens safely; On the other hand the health inspection authority at all levels will be strengthened patrolling to key areas such as outdoor, bus and residential block,etc., strengthen it to various medical monitoring of the advertisement, find that has not been investigated and prosecuted firmly by illegal advertisement and false illegal advertisement that exaggerates the function, guarantees curative effect, guarantees to be cured etc. examining and approving without authorization and releasing. Will also nearly discuss to the legal representative of the illegal medical organization investigated and prosecuted, to the medical organization distorting the advertising written instructions or comments and releasing medical advertisement in violation of rules and regulations many times, what is " it is proved that medical advertisement in Guangdong Province will be examined " to revoke it criticizes codes, to the punishment which the relevant department suspends business to bring up to standard. The reporter knows in the interview, " electronic police " Method last lasting departmenting the high evaluations of departments, and include this job in the key content of the national medical reform.


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