The electronic police of Shenzhen are on duty The illegal advertisement of medical treatment lowers big

The electronic police of Shenzhen are on duty The illegal advertisement of medical treatment lowers big
The electronic police of Shenzhen are on duty The illegal advertisement of medical treatment lowers big
South Daily reports ' Reporter / boat reporter / Zhou Hui) to the rain The false advertisement in violation of rules and regulations has already damaged reputation and sincerity degree of the medical organization, also upset the normal order of the medical service market. The reporter defends people's committee to learn from Shenzhen, it is wide to the advertising concern of medical treatment, such characteristics as the quantity is large, various in style, collects evidence and difficult, the superintendent office of the hygiene of Shenzhen has set up the automatic monitoring system of medical advertisement " Electronic police " ,Norm and strengthening the supervision and management of Shenzhen medical treatment advertising market. It is reported, use " electronic police " by oneself And then, the breaking the law rate of medical advertisement is dropped from 97% of July of 2010 to for 11.8% of December of 2010. It is introduced, Shenzhen " electronic police " Monitoring last media, 32 piece television channel and 16 radio channel, the director examines several 53 medias, is up to 100% to the coverage rate of the major media of the whole city. Carry on statistical analysis and form and monitor the report to the monitoring data at the same time, and share the examining report with the unit concerned, strengthen to release medical follow-up of medical organization of advertisement, punish illegally seriously, purify the advertising market of medical treatment together, standardize the advertising behavior of medical treatment. And use " Electronic police " And then, also promoted the efficiency of the functional department, save the cost, "the hygiene superintendent office of the city only needs 2 staff members' finish 32 TVs and 16 pieces of radio and a whole day in channeling every day the 24-hour video data are analysed and processed, discern automatically the rate of accuracy should be high, have promoted the supervision efficiency of medical advertisement greatly, have saved the cost of law enforcement. " The reporter knows, use " electronic police " by oneself And then, the breaking the law rate of medical advertisement in Shenzhen is dropped from 97% of July of 2010 to for 11.8% of December of 2010, the illegal medical advertisement releases the rampant situation and is contained tentatively, build the good advertising market environment of medical treatment for universiade too. " electronic police " Method last Ministry of Public Health medicine lasting departmenting the high evaluations of departments, and include this job in the key content of the national medical reform, popularize to the whole country.


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