Involving in the medicine program forbids the performer to act as " The salesperson's decoy "

Involving in the medicine program forbids the performer to act as " The salesperson's decoy "
Involving in the medicine program forbids the performer to act as " The salesperson's decoy "
According to the report of Beijing (Xinhua) the 16th February ' Reporter Bai Ying) State Bureau of Radio,Film and Television, State Administration of Industrial and Commercial, Ministry of Public Health, national food medicines supervise the administration bureau, State Administration of Traditional Chinese Medicine jointly issuing the notice on the 16th, honoured guest it is forbidden to engage the personage not possessing operation qualification to take on medical treatment, health programming, forbid performer and social celebrity to preside over medical treatment, health program. The notice has also reaffirmed 4 that the media of broadcast and television releases medical treatment, medicines advertisement are inaccurate, namely: All examination and approval proves that does not fulfil requirements, or the one that distorted and examined and approved the content without authorization can't be broadcast without exception; What the curative effect that all take expert, patient image as proves can't be broadcast without exception; Contain, propagate cure rate, efficient and doctor and patient carry on scene or hot line socialise to can't show without exception content; All producing, selling the medical treatment that enterprises or medical organizations make, health information service program by medicines can't be broadcast without exception. The notice requires the broadcasts and televisions at all levels to broadcast the organization to clear up above-mentioned advertisement and medical treatment health program in violation of rules and regulations immediately. To continuing ad owner, advertising operator and person who releases advertisement in violation of rules and regulations, will stop or cancel its advertisement and manage, release the qualification, will order to suspend business to bring up to standard, revoke relevant subjects of making a diagnosis, suspend the medicines variety to sell etc. and deal with. To releasing the broadcasting the organization of a serious nature of illegal advertisement, should punish the person directly responsible, investigate its chief leading cadre's responsibility, and is exposed to the society publicly.


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